Assessment toolsMeasure your Content Marketing StrategySeptember 21, 2023 Measure your Content Marketing Strategy: Free Quiz to Unlock Steps for Success! Summary: Assess the effectiveness of your content marketing strategy with this free quiz. Receive personalised steps to enhance your strategy and achieve your marketing objectives. Agenda: Goal Setting: Evaluate the alignment and measurability of your content marketing goals. Target Audience: Explore your understanding of your target audience's behaviours and preferences. Content Strategy: Examine the process of creating and planning content for engagement. Distribution Channels: Analyze the platforms and consistency of your content distribution. Performance Tracking: Measure the metrics you use to gauge the success of your content. Ideal For: Novice content marketers looking to establish a stronger foundation. Developing content marketers aiming to refine their strategies. Competent content marketers seeking to enhance their approach. Advanced content marketers interested in maintaining their success. Benefits: Personalised Insights: Receive tailored recommendations based on your quiz results. Strategic Enhancement: Learn actionable steps to improve your content strategy. Measurable Progress: Evaluate your current strategy and track improvements. Goal Achievement: Align your content marketing with your broader marketing objectives. Discover where your content marketing strategy stands and unlock the potential for growth and success. Take the quiz now! What best describes your content marketing goals? We’re still figuring out our core goals We have general goals but they aren't well-measured Our goals are specific, measurable and aligned with business objectives Our goals are data-driven and adjusted regularly How well do you know your target audience? We are experimenting with multiple target audiences We have a broad idea of who our audience is We have a well-defined audience with some insights on their behaviour We have detailed buyer/user personas and conduct regular research How would you describe your content creation process? We create content when there’s something relevant to create We create content every other day but do not have a clear plan We follow a content calendar but it doesn't create enough engagement Our content is planned, aligned with audience needs, and regularly updated according to trends What best represents your content distribution? We don't actively distribute content We share content on a few platforms (3-5 platforms) We distribute on multiple platforms but inconsistently Our content is optimised for various channels and shared strategically How do you measure the success of your content? We know something works when we get an audience's response We look at basic engagement metrics We track engagement and conversion metrics We use advanced analytics to track ROI and iterate accordingly Name Email Time is Up! Time's up
